VINO FINE & BIO PRAGUE 1
PRESENT YOUR PREMIUM FINE & BIO WINES TO POTENTIAL BUSINESS PARTNERS & CLIENTS AMONG HORECA & BIO & WINE TRADE IN PRAGUE 1, OTHER PARTS OF THE CZECH CAPITAL AS WELL AS IN OTHER REGIONS OF THE CZECH REPUBLIC
AN INNOVATIVE B2B EXPORT MARKETING CONCEPT WITH BENEFITS OF A PRELIMINARY MARKET SCAN, CONCENTRATED PROMOTION USING YOUR EXPORT OFFER IN ADVANCE, COMPANY VISITS, MINI TRADE SHOW & INTERNATIONAL ONE ON ONE MEETINGS
AN IN ADVANCE GUARANTEED NUMBER OF B2B MEETINGS FOR QUALIFIED PARTICIPANTS
A COMFORTABLE VENUE IN THE OLD TOWN OF PRAGUE, CENTRE OF PRAGUE 1 WITH HUNDREDS OF HOTELS, RESTAURANTS, BARS, CAFES, PREMIUM F&B, BIO & WINE SHOPS IN THE VICINITY
A COMFORTABLE POSSIBILITY OF SIMULTANEOUS WINE TASTINGS AND PERSONAL & ONLINE BUSINESS MEETINGS
GOOD FOR A PRESENTATION OF VARIOUS FINE & BIO WINES BOTH FROM EU & NON-EU COUNTRIES
This B2B event is a particularly good opportunity to evaluate the response from potential B2B clients & distributors, adjust the offer and then export to the Czech Republic and possibly to Slovakia.
Especially Prague, attracting millions of visitors from different countries of the world every year and having a significant potential in the regional HORECA sector, offers various opportunities to offer new organical quality products and drinks to the market.
The VINO FINE & BIO PRAGUE 1 is a rare and comfortable opportunity to learn & taste the wines, which, as a rule, were previously not very well known to a broad public in this country and personally meet with new suppliers and possibly to make first orders directly and later via internet.
The planned venue: Ventana Hotel Prague*****
is located in the Old Town of Prague 1 in close proximity to the Old Town square and is known for its exclusivity and high level of services.
The venue and time is convenient for F&B managers of hotels, restaurants, bars, wine shop especially in Prague 1 and Prague 2 as well as for importers, retailers and wholesalers of organic food & beverages, managers of organic shops, tea rooms, online stores, companies in the HORECA sector in the Czech Republic and Slovakia.
Due to the character of the event and arrangements of the B2B meetings in advance the number of exhibitors per day is limited to 12.
An exhibitor has an option to participate through a representative.
Entrance is for pre-registered business visitors or by invitation only and after preliminary registration with SCHWARZ & PARTNER and partners of the event.
Business visitors: importers of wine/organic wine & beverages, specialized retail and wholesale trade, online shops, representatives of hotels (5 and 4 stars), catering establishments, including wine shop, fine restaurants, cafes, bars, catering services, media.
Invitations are sent in advance on the basis of personal contacts, telemarketing, recommendations of associations, chambers of Commerce, VIP guests by regular mail and e-mail. The invitations briefly describe offers of exhibitors. Invitations and information materials (newsletter) are sent via the multi-level marketing campaign of the event several times during several months before the B2B event.
Within the above mentioned time frame it is planned to inform the targets groups in multiple promotion waves about the event –
directly SCHWARZ & PARTNER: approximately 370 companies
through a B2B network of partners of SCHWARZ & PARTNER: around 1500 companies.
The event is not intended for retail sale. Product tastings are carried out by agreement of the parties, free of charge. All liability for presentation & tasting products of the Exhibitor rests with the Exhibitor. The legislation of the Czech Republic/ EU is in force.
In a number of regions there is a system of export support, including financing of participation in exhibitions & promotion events abroad. We advise you to consult your regional chamber of commerce and local authorities on possible support in advance.
For your personal offer & more information about the event, please contact our regional representatives or the responsible coordinator:
SCHWARZ & PARTNER, spol. s r. o.
Benediktská 5/691, 110 00 Praha 1
Tel.: +420 603 278 654
FINE & BIO B2B mini EXPO
EXPORT HYBRID events
- design of CEE relevant competitive advantages
- pre-selection & B2B match-making in advance
- guaranteed number of online & personal meetings
- a one day only B2B event in the centre of the city
- one on one presentations, mini trade shows & tastings
- 4 fine food, gourmet, bio, eco, ethnic shops
- 4 gross trade, importers, HORECA, multiplicators
- CEE export consulting
EXPORT LANDING PAGE
& CEE/ SEE – PROMOTION
- target group reps & experts local landing page audit
- selection of content interest & response drivers for export media mix
- growing incentives for influencers, multiplicators, media, peers, stake-holders
- pull & push news distribution lists and virtual communication networks
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- “local face” export office services – just see & talk
CE EXPORT MARKETING
- express local market scan
- design of relevant competitive advantages
- design of relevant communication channels
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- selection of marketing communications mix
- growing regional partner/ multiplicator/ media pools
- export office service, local business networking
- synergy of regional marketing projects one-handed management
MINI B2B TRADE SHOWS
- export offer design & target group adaptation
- pilot interviews with experts & key accounts
- local on-line presentation
- 4 channel communication
- local response management
- pre-selection of clients
- online B2B meetings
- multiplicators networks
- on demand media coverage
- onsight presentations
- free product samples
- guaranteed lead generation
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INTERNATIONALISATION & B2B EXPORT MARKETING OF TRADE SHOWS, CONFERENCES, BUYER & TRADE MEDIA PROGRAMS, EXPORT PROMOTION EVENTS IN EUROPE & ASIA
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ONLINE SEMINAR EVENTS & TRAININGS IN ENGLISH, GERMAN & FRENCH
- COMPARATIVE B2B EXPORT COMMUNICATION in the Central & Eastern Europe
- HYBRID TRADE SHOWS AS INNOVATIVE CEE EXPORT MARKETING TOOL
- THE UNTOLD & UNEXPECTED DIVERSITY – CULTURAL ADAPTATION for EXPATS IN AUSTRIA, SWITZERLAND, GERMANY, CZECH REPUBLIC, SLOVAKIA, HUNGARY, POLAND –