TRADE SHOW PROMOTION & INTERNATIONALISATION > EXHIBITORS, VIP-DELEGATIONS, FOREIGN BUYERS AND VISITORS PROMOTION CAMPAIGNS IN CEE / SEE / CIS COUNTRIES

TRADE SHOW PROMOTION

Since 1998 SCHWARZ & PARTNER has been active as a client – oriented niche player in the field of trade show promotion, export marketing and internationalisation in the trade show business for the leading trade show organisers, regional trade show centres, companies, chambers of commerce, associations, regional authorities, export and trade promotion organisations.

To find and / or to create drivers for potential partners and end clients and bring them to the trade show stand is getting more and more difficult in the saturated European markets at international as well as at regional trade shows. Being at the trade show is by far not enough. Even the biggest world trade shows are the wrong ones for you if your target groups are not present there or are not present at the same time at the same place as you are. Small things and details matter.

COMPETENT & EFFICIENT AT INTERNATIONAL TRADE SHOWS WITH SCHWARZ & PARTNER

With over 20 years of the inter-regional and international export marketing experience for various branches and industries as well as with solid intercultural communication skills SCHWARZ & PARTNER consults and assists foreign exhibitors, co-exhibitors, regional delegations as well as visitors in selecting the right target groups, the right communication channels and drivers for the successful export marketing before, during and after the trade show. The right combination of export marketing instruments including direct marketing, multiplicators and trade media support, business missions with special events and B2B meetings as well as networking and visits to potential export partners is essential for these projects.

MIND THE SPECIFICS

Of course, each industry, each specific target group, every trade show is unique, but nevertheless there are a lot of underlying tools, models and techniques that work successfully for most foreign companies and organisations coming to the Central and Eastern Europe, SEE and CIS.

Would you like to discuss your trade show promotion and export marketing support requirements and receive a personal offer please do not hesitate to contact us by e-mail so that SCHWARZ & PARTNER can prepare a solution to meet your unique needs, wants and wishes.

We look forward to hearing from you.

Field Viatcheslav Konchine MBA

Office Lenka Kotllarova

E-mail export (at ) export – marketing . eu. Phone/Viber +420 603 278 654.

 

EXPRESS TRAININGS BY SCHWARZ & PARTNER FOR FOREIGN DELEGATIONS, VISITORS, CO-EXHIBITORS AND EXHIBITORS

The trainings are focused on the specific needs & wants of the client and the characteristics and parameters of the target groups of the client. You yourself define the topic of the training, dates, venue of training, its nature and purpose.

The trainings by SCHWARZ & PARTNER are possible in English, German, French, Italian, Czech, Russian, Ukrainian.

 

TRAINEE PROGRAMS, STAGES AND INTERNSHIPS WITH SCHWARZ & PARTNER AT INTERNATIONAL TRADE SHOWS IN EUROPE

Learning best European export marketing instruments, B2B export communication tools at international trade shows in Europe and at the same time starting to use them personally and directly under the guidance of experts is a great advantage for a future carreer of an export marketing manager.

During the internship participants have the opportunity to apply their knowledge in practice and to learn the tendencies and prospects of the leading international exhibitions in Europe as well as to visit “hidden champions” of export – very successful export oriented small and medium enterprises in Switzerland, France, Austria, Germany and in the Czech Republic.

The internship program is developed either for a specific exhibition or, especially for overseas clients, for several trade shows in the target country or region usually in combination with additional business program in one or several European countries.

 

CONSULTING FOR TRADE SHOW PROJECTS

An efficient form to find optimal individual solutions for your participation in a specific trade show including regional leads management, organization of a presentation, round-tables, press conferences, receptions, business days.

Remote consulting by skype, viber or phone is also possible.

 

COACHING AND TRADE SHOW TEAM MANAGEMENT

For more information please contact SCHWARZ & PARTNER

We look forward to hearing from you.

Field Viatcheslav Konchine MBA

Office Lenka Kotllarova

E-mail export (at ) export – marketing . Phone/Viber +420 603 278 654.

 

 

EXPORT MARKETING SERVICES

  • design of competetive advantages
  • potential target groups
  • market study & pilot interviews
  • market segmentation & positioning
  • design of communication channels
  • complex promotion in multiple waves
  • export groups & market presence

INTERCULTURAL MANAGEMENT

  • over 20 years of practice
  • target group oriented approach
  • Central, Southern
  • & Eastern Europe
  • comparative studies & trainings
  • seminars & business missions
  • publications & manuals
  • coaching, placements & stages

CEE/SEE/CIS PROMOTION

  • partner & media networks
  • DB of import oriented companies
  • telemarketing & newsletters
  • press conferences & B2B meetings
  • international trade shows
  • regional road shows
  • regional business missions

B2B NEGOTIATIONS AT TRADE SHOWS IN

  • Austria
  • Germany
  • Switzerland
  • Czech Republic
  • Slovakia
  • Hungary
  • Slovenia

PRESS & PUBLICITY RELATIONS

  • target group oriented media selection
  • press releases in national languages
  • press distribution lists and virtual press centres
  • presentations and press conferences
  • press meetings and networking
  • press tours and interviews
  • press and publicity relations management
  • CEE/SEE/CIS PPR consulting

CEE EXPORT ACADEMY

international conferences, workshops, web conferencing, seminars and trainings focused     on the practice of export marketing in the CEE/SEE/CIS

 EVENTS & TRADE SHOWS

  • multiple wave promotional campaigns
  • target oriented intercultural communication
  • presentations, workshops, road shows
  • business days, press conferences

News

NEW WORKSHOP

Efficient negotiations and successful communication at the international engineering trade show MSV in Brno

BUSINESS MISSION

Automotive industry in the Czech Republic and Slovakia with visits of SKODA, VOLKSWAGEN, TPCA ALL ARCHIVE NEWS